Content Marketing Tactics You Need To Have In Your Strategy Today!
For quite some time, content marketing has contributed significantly to product promotion and brand awareness.
It has dramatically helped many businesses to improve their visibility in front of their potential customers, that in turn helped to generate more leads.
Although content marketing has different aspects in B2B and B2C businesses, the key which connects both these is to create engaging content.
In fact, as per research, effective content marketing tactics are thrice as effective as traditional methods of generating leads.
That’s why more than 75% of B2B buyers rely on the content as a source to get purchase-related information.
But publishing blogs and videos randomly on your social accounts or web pages is not the key to effective content marketing tactics.
What matters is consistency in implementing best practices in your marketing strategy.
So, if you are aiming to get more organic traffic and optimise profits for your business, then you need to reconsider your content marketing tactics seriously.
That’s what this article deals with – the best tactics of content marketing strategy that’ll help you generate more leads and organic traffic.
But before we discuss further, let’s have a look at the basics of content marketing.
What Is Content Marketing?
The main aim of a content marketing strategy is to lure customers or other businesses through compelling content.
It helps to deliver great content to the right people to convey what you deal in and how it can benefit them.
Besides generating more leads, it also helps to achieve your organisation’s goals, and act as your brand’s voice.
The ultimate goal though remains the same, i.e. to generate more leads and increase sales.
A compelling piece of content marketing dramatically helps you to reach large audiences within a short period.
Hence, your primary focus should be to present yourself as a master of your field and to build networks with other business owners as who knows they can be your next potential customers.
And if people don’t see what you can offer them, then they’ll be the least interested in your products/services.
Consequently, you must make sure to create a robust, effective, and useful content for your users.
After all, effective content marketing tactics significantly helps in the long-run of the business.
What Are The Effective Content Marketing Tactics?
Now, that we have discussed the fundamentals of content marketing, lets quickly jump to the core aspect of this article – the best content marketing tactics you should apply.
Though a little dramatic, a compelling story can work wonders for your brand.
A good narrative can help you to connect with your audiences seamlessly.
And since every other business has their story, that shouldn’t be difficult to implement.
After all, businesses don’t spend money frivolously. To attract them, you need to show them something valuable, something ‘wow’.
Every business will invest in your company for one specific reason – to make a profit.
Either you’ll help them to save money, or you’ll build new ways to earn more profit.
So, it’s okay to be creative; after all, content is a way of telling stories to people.
Include Facts and Think Tactically
While storytelling is a robust way of luring customers, you should not forget to leverage facts and figures in your content marketing tactics.
You need to verify each information at your end before adding that in your content.
That’s because the content you present before your customers directly affects your brand.
So, instead of trusting whatever you see on other sites, it’s better to verify that at your end.
Although the results are relative here, meaning, the chances are high of getting different results, but that’s how we become experts.
Update Your Current Content
There is no perfect time to reevaluate your content marketing tactics if things are not going in the right direction.
For instance, if you are indulging in publishing articles for quite some time, then maybe it’s a great time to bring your content into a new content marketing strategy.
To successfully implement that, you first need to be sure about the type of content that can bring in more sales and leads for you.
And while talking about the type of content, it is not only about the format, but also about the topics that can bring in consistent results.
In short, if your existing content fits in your new marketing strategy, then it’s excellent, else you need to redesign it accordingly.
Emphasis On Your Core Values
Core values are the basic yet essential aspects for humans as well as for business.
These building blocks help to frame the behaviour and choice of actions of a person and his organisation.
For instance, if you are planning to develop a product for your target audience, then you’ll research a lot to deliver the best to them if you’re acting as per your core values.
And when you start to articulate the values in your content, you’ll bridge the gap between your content and your customers.
In short, you’ll be able to create successful content.
Explore Different Mediums
Just because your customers tend to enjoy photos, videos or blogs doesn’t mean that you should stop experimenting with your content.
It would help if you tried to explore different content marketing tactics to attract customers.
For instance, you can try the latest technological advancements similar to what a reputed IT firm named Hexagonal did.
The company used Augmented Reality to showcase its annual report to investors.
As a result, it created an interactive impression on the users.
Moreover, the firm also used compelling stories to keep investors engaged.
That proved that using different mediums can be beneficial as users always get tempted to something new.
Give Your Audience A Behind The Scenes Experience
Pre-selling your content/product is a robust way to attract loyal customers.
For instance, if you are planning to release a new post, then give your audience insights about it before publishing your article.
These behind the scenes moments will create more curiosity among your fans and will also help you to cultivate trust for your brand among your target audience.
These posts can include videos, or images of you working on the post, or any relevant image giving an idea of the new article to be published.
This type of pre-selling is vital as it helps to engage your target audiences and indirectly helps to increase your brand value.
Consistently Run A/B Tests
Those involved in content marketing tactics very well knows how a single increase in conversion rate feels.
By default, the conversion rates range from 1% to 3%, but A/B testing helps you to convert more.
Whether you’ve just started, or own a big company like Facebook, A/B test works best for you to know which headlines or content works best for your audience.
Your content marketing tactics become much more precise and useful when you know what works best for your business.
Therefore, running A/B test can be very beneficial if you’re aim is to get more leads and sales.
Use Native Ads But Don’t Be Deceptive
Native advertising is an aspect of online marketing where the content matches the platform on which it is published.
Now, that isn’t a new marketing technique and is prevalent in the market for quite some time.
It makes the content more than a random promotional piece.
Many people think that native ads don’t work like standard marketing techniques since they don’t look like ads.
But despite all this, many big companies like Copyblogger Media, NYtimes.com, and Newscred promoted native ads openly.
Also, a report by Forbes revealed that 25% of the people like to see native ads than looking at a banner.
So, if you want them to be a part of your content marketing tactics, then you must make sure that they should match your user’s needs and should be engaging.
Check Your Competitor’s Frequently
Checking your competitors is an essential aspect of a content marketing strategy these days.
To be at the top of the competition, you need to carefully analyse your competitors, i.e. what they are doing and how are they doing it?
And when the research is conducted correctly and integrated into your content marketing strategy, then it can improve and transform other vital aspects of your business.
So, how do you do that?
A way to know what your competitors are doing is by using various automated tools.
These tools, when used properly, can help you a lot in terms of framing a perfect content marketing strategy.
Concluding our Content Marketing Tactics
So that was all about the best content marketing tactics that can help your business to grow more.
It’s not about what all you can implement, but more about how well you can apply them in your current marketing strategy.
After all, the game is all about getting more leads. Therefore, it depends on your business what all you need, a complete transformation or just a few tweaks.