Daniel Hegarty, CEO and founder of Habito, says in a statement: “We know that the process of finding a dream home can cause sleepless nights and increased stress, all of which puts a big strain on relationships. Habito exists to set homebuyers free from the hell of mortgages; we help our customers avoid any potential disappointment around their mortgage application.
“Having satisfied the mortgage-advice needs of over 500,000 people in the UK,” he continues, “we hope The Road to Completion brings some lighthearted reading to any prospective homebuyer’s bookshelf this Valentine’s Day.”
To promote the launch of the book, Uncommon devised a set of advertising assets – brought to life through stickers, GIFs and visuals by the Germany-based illustrator Sebastian, known for his humorous cartoons. “Finding the sweet spot between sex and mortgages allowed us to make something quite unusual with the incredible crew at Habito… an erotic novel about buying a house,” says Nina Beyers, a creative at UnCommon.
Tom Espezel, also a creative at the studio, says: “Yes, mortgages really can be sexy and badass. The collaboration between Rocky’s saucy words and Seb’s beautiful illustrations has given a whole new meaning to ‘property porn’. We’re very excited to see the book on sale.”
The Road to Completion is available for free on Habito’s website, and you can also purchase the novel from the Amazon Kindle store. All proceeds are donated to the Terrence Higgins Trust, in support of its work on HIV and sexual health.