Link Building 101: Smart Ways to Get The Best Backlinks
Getting many authority sites linking to yours will send an essential message to search engines.
Acquiring links simply means that your site’s content is relevant to their audience.
This can help boost your site’s search engine ranking.
But acquiring high-quality is not an easy feat.
If your goal is to land on the top spot of Google search results, you need to have powerful link building strategies in place.
That’s why it is vital that you do in-depth research and use proven and time-tested techniques to build links.
What is Link Building?
In a nutshell, link building is the process of getting links from other sites to your own.
These links will be utilised by search engines to crawl the internet.
Now, search engines (mainly Google) will check your site’s backlinks to know whether the sources are from relevant websites.
It will also count if the content where the links are from is from the same vein as your content.
Although there are hundreds of ranking factors, backlinks are considered as one of the most critical metrics, SEO-wise.
If you want to boost your site’s SEO efforts and you want to get relevant organic traffic, then building quality backlinks should be something that you need to focus on.
The more backlinks your site is getting from high-authority domains, the better your overall reputation will be to search engines. This helps you dominate the SERPs.
But since many people have abused link building before, it is often associated with link spamming.
But it does not have to be that way. Here are some helpful tips that you need to keep in mind if you want to build high-quality backlinks for your site:
Guest posting is one of the most effective ways to reach out to your target audience.
All you need is to create great content that is relevant to your host’s content, as well as something that will resonate with their audience.
This is something that we do at GOBIGGR to help our clients acquire links ethically.
Aside from backlinks, guest posting also enhances your online reputation as an industry leader.
Doing so allows you to cultivate relationships with your target audience.
The key here is to find a blog that is relevant to your business’s niche and then have a robust outreach strategy to have a guest posting opportunity.
Do you want to get that coveted top spot on Google search results?
Apart from guest posting, you can also build backlinks on a service called Help a Reporter Out or HARO.
What HARO does is that it helps you connect with bloggers, reporters, or journalists who need resource person or subject matter experts.
Doing so doesn’t only allow you to acquire links from news websites, but it also helps expand your audience reach and build your reputation.
Note that this strategy takes much effort and work on your end. It isn’t as easy as it sounds.
But it is one of the best ways to build high-quality backlinks out there.
Let’s go through with the step-by-step process.
- Register as a source.
- Then, pick if you want a free or paid plan.
- Scour for requests that you feel you could contribute to.
- Finally, send the journalist a brief yet valuable pitch.
Even the most reputable and high-authority sites from the internet suffer from broken links.
At some point, there’s a link that initially links to another page or site online.
But as websites move their content around, at one point those links will “break” and will no longer exist.
This results in poor user experience, as it becomes challenging for search engines to crawl and index your site.
Now, broken link building helps fix this problem. You can also use this to create or rebuild valuable links.
All you need to do is to look for broken links from other authoritative websites, single out the content that they’ve referred to initially, then offer them the chance to replace that broken link ‒ preferably one that leads to your website.
In this case, it will be a win-win scenario for everyone. You’ll be helping the site owner because you’re giving them the chance to ensure that they’re providing excellent user experience to their audience.
And you, on the other hand, can acquire new links.
Infographics are another popular method that you can use for bringing organic traffic to your site and earning high-quality backlinks.
They’re also excellent as they’re easy to be understood by viewers.
Not to mention that Infographic is one of the most shareable content because everyone will always love content with stunning visuals.
However, you should pick your infographics wisely.
Each one should include an engaging and unique story for your audience to consume.
To help you choose, research the most trending topic in your niche, and find out what relevant content your audience is looking for.
Then, you can create infographics out of it so you can make the technical concepts more comfortable to consume.
To create infographics, research, then gather data and information for your content. Then, look for someone who can make your content more visual.
Although internal links won’t give you a huge SEO boost, they will still help you increase the overall usability of your site.
So, it’s one of the best ways to build links with your anchor text of choice.
Try not to abuse it though, and don’t make more than 100 internal links per page. Otherwise, it will make your site appear shady.
Reviews and testimonials
So you might think that writing testimonials or reviews for other products and services in your niche is something counterproductive. It’s the opposite.
This is an excellent idea if you want to boost your backlink and SEO efforts. It’s because their site will include a spot for a backlink.
Although it might initially appear that you’re helping out other businesses and sites generate leads and conversions to their website, you’re actually boosting your own site rankings.
Promote your content
The thing is, your content won’t be earning backlinks on its own, especially if you don’t promote it properly.
One of the best ways to do this is to get in touch with bloggers or websites in your niche that do weekly or monthly roundups.
Then, contact these webmasters and do a quick introduction of yourself and your site.
From there, you can link out your best tutorials and guides.
If they find these resources relevant and informative, they might link back to your site in their next roundup.
Just make sure that you don’t abuse this power by asking the webmaster for a link directly.
There will be websites in your niche that will run interviews with experts.
Even if you think that you’re not famous enough to be invited for an interview, you can still reach out to the interviewer.
Send them a pitch as to why they should interview you. It will also help if you let them know what topics you’d like to talk about.
Mind you, websites that do roundups are always scouring the internet for new content, so you’ll still have the chance to be accepted.
Apart from your answers, you can also use that opportunity to link out your site.
Directory listings will display relevant information about your business.
This often includes your business name, phone number, address, and website. Hence, listing your website in online directories is a simple yet straightforward way to generate backlinks to your site.
But the thing about directories is that they’re often a hit or miss. That’s why you need to focus on a directory site that has excellent SEO metrics.
Things that you need to consider are a high Domain Authority, PageRank score, and overall site traffic.
When you’re looking for a directory that you can submit your listing to, you have to diversify the types of sites you want to target.
Ideally, you should look for:
● Niche sites: Also known as sites that are relevant to your industry.
● Local directories: Used for SEO and local searches.
● General directories: Everyone from all over the world often uses this.
Choosing a combination of these three directories makes your backlink profile appear more natural.
This is the process where users sign up for sites where they can create a public profile, then place a link to their website.
Most sites let you create a profile where you can place a link to your website and other social media channels. Examples of these sites are Moz, Triberr, and SEMrush.
The Key Takeaway
Learning how to create high-quality backlinks is essential because Google considers it as one of its top ranking factors.
That’s precisely why high-quality backlinks are one of the best ways to improve your search engine rankings and attract organic traffic to your site.
Most of these tips are already tried, tested, and proven to help you earn backlinks for your site.
If you’re just getting started, the whole thing might take time, but your effort is worth it in the end.
Last update on 2020-07-06 / Affiliate links / Images from Amazon Product Advertising API