Top 15 Tips for Video Marketing on YouTube
After Facebook, YouTube is the second most popular social media platform globally and the best platform for video marketing.
With a whopping 2 billion users, it has excellent potential for business growth and marketing.
That’s why 62% of businesses include YouTube in their marketing strategies.
This has also been increased during the COVID-19 pandemic as many face-to-face events have been cancelled in the wake of lockdowns and social distancing orders.
So if you want to make the most out of social media marketing, YouTube is a must-use platform.
The thing is that reaching success in video marketing on YouTube is not that easy.
This is a time and money-consuming task, and you have to acquire many skills to get ahead of your competitors.
If you’re a beginner, you can use the following tips to improve your video marketing on YouTube and get higher ROI.
1 – Create educational content
This is a fact: most of the YouTube visitors are those who want to learn something specific.
It’s said that 33% of YouTube users search for more information about a product or service.
As a result, more than a whopping 1 billion learning-related videos have been uploaded on the platform.
These stats show that providing users with educational content can be helpful when video marketing on YouTube.
This is especially important to engage with Gen Z because they’re addicted to video training courses instead of traditional textbooks.
Try to include your industry’s most recent trends into your videos to appear like a niche thought leader.
This is of great importance in the long term as many people tend to watch videos from good sources.
Of course, being creative and providing YouTube viewers with different information is vital to get ahead of the fierce competition on YouTube.
2 – Speak at a personal level
Remember that you’re posting on a social media channel, so you have to speak with the audience just like them.
You have to avoid formality to make them feel comfortable and get them to watch all your videos.
The friendlier you speak with them, the better they engage with your content.
Having a bit of a sense of humour can also make miracles.
YouTube trends show that successful video creators on YouTube tend to have at least one comedy element in their videos.
You don’t have to reduce the information and usefulness of the video. You need to present your information in an entertaining format.
Engaging with your audience is also essential if you want to promote your brand on the platform.
Following back your audience, getting their feedback, answering their questions in your videos, and creating videos on topics they love can increase your engagement rates and turn your audience into loyal customers.
3 – Target niche audiences
One of the biggest mistakes many YouTubers make is that they try to gain followers at any cost.
Although increasing the number of followers is essential, you shouldn’t reach out to irrelevant audiences.
A targeted and engaged circle of followers is much better than having lots of followers who don’t interact with your videos.
You can join community groups and channels on other social platforms and redirect the members to your YouTube channel.
This way, you will gain enough niche followers to ensure your success.
4 – Pay attention to the audio quality
Although you’re creating videos, your files’ audio quality might be much more important than the video quality.
You might choose to use lower quality formats for videos to reduce their volume but never compromise your audio quality.
Without crystal clear audio, your visitors will get annoyed and probably unsubscribe from your channel. Viewers can’t understand your information you want to share.
So when it comes to the budget, buying professional audio equipment should be your priority.
Of course, that would also be great if you could afford to purchase a good camera.
5 – Use compelling thumbnails for your videos
Around 500 hours of videos are uploaded on YouTube every single minute. Of course, not all of them reach significant success. Many of them won’t even get clicked.
One of the simplest and most essential ways to get visitors to click on your video is by using an attractive thumbnail.
Remember that most YouTube visitors are casual users who have searched on Google. So they judge videos by their covers.
For example, many famous YouTubers use their picture with a compelling sentence as a thumbnail.
If you mix this with a bit of fun, you’ll see the change in a few months.
6 – Don’t forget video transcripts
Transcripts of the videos are another influential factor in video marketing on YouTube.
One important thing is that many people are searching for specific information. When you provide them with a text, they can easily search and find that specific information in the transcript.
So transcripts make your videos more appealing to them and increase your chance of being remembered.
Moreover, your foreign audiences, who might not have excellent English listening skills, can benefit from the transcripts to know what you’re saying.
This will expand the circle of your subscribers.
Tags are also crucial in increasing your viewership on video marketing on YouTube.
Tags help you explain to the search algorithms what your video content exactly is.
As a result, using tags, you can put your videos in the search results of specific keywords and increase your visibility.
You should use the best relevant keywords as tags to help niche audiences discover your videos.
You can do keyword research to find the best tags for your video according to its content.
8 – Utilise SEO
Search Engine Optimisation is key to ranking in Google and increasing viewers.
Although you’re creating videos, you can’t be found unless you use rich keywords in your tags, transcripts, title, and caption.
You might have to use tools like Ahrefs, Moz, and Google Trends to find the best keywords for your content.
Google search suggestions and questions people ask in the sites like Quora can also be of great use in finding the best phrases for content optimisation.
9 – Use an attention-grabbing introduction
You shouldn’t consider it over after getting clicked by users because many users try many videos, see a few seconds of each one, and then choose one of them to watch altogether.
So it would help if you had an engaging hook to encourage them to see your video until the end.
You have to get to the point directly and make viewers believe they are supposed to see what exactly they’re looking for on Google.
Remember that a perfect introduction can make the other parts of the video simpler.
If you can summarise what you want to say and explain its benefits, you will entice the users to watch it all.
10 – Use visuals instead of talking too much
It would help if you understood why people use videos to find the answer to their questions.
They hate texts, and on the other hand, they love multimedia items like pictures, graphs, charts, animations, etc.
So avoid explaining everything by talking in your videos. You have to use lots of these items to make your content more attractive and more understandable.
11 – Take advantage of testimonials
Testimonials play a crucial role in gaining the trust of new customers.
Many of them believe what other customers have said about a product or service.
You have to ask your previous customers to speak about their purchase and explain how your product/service has been used.
Video testimonials are more effective than texts because videos are more natural and can’t be repurposed easily.
You can ask your customers to take a video of themselves and send it to you to be published on YouTube.
This way, you can kill two birds with a single stone.
First, getting other audiences to buy from your company without spending any time/money on advertising or making new videos. Second, you’ll get new audiences to try your brand.
12 – Leverage the power of influencers
Influencer marketing has become a must for increasing brand awareness and generating more leads.
YouTube has excellent potential for influencer marketing.
You can ask YouTube influencers to mention your channel in their videos or participate in your video marketing strategy.
Of course, this is not as cheap as using testimonials because many influencers who have lots of subscribers are expensive.
Try to start with niche influencers who are less expensive and build a long-lasting partnership with them.
You can also ask other influencers on other platforms like Instagram to cross-promote your videos. Posting your YouTube links on Instagram will drive good traffic to your YouTube channel and also to your site.
13 – Use an enticing call-to-action (CTA)
When viewers watch your videos till the end, you deserve to ask them something.
Of course, you should avoid being too promotional, but a compelling call-to-action is the reason you created all the videos.
You’ve gone all the way to get a click or anything you want to boost your business.
A standard CTA might be a share, like, comment, click, register for a webinar, subscribe newsletter or even buy your products.
Along with a good call-to-action in your video, you’d better have YouTube buttons or subscribe CTAs on your YouTube channel.
You can create and share an auto-subscribe link prompt to increase your subscribers. You can use the auto-subscribe link for your subscribe CTAs everywhere.
14 – Schedule your video marketing on YouTube
Now you’ve created your videos with the best quality and in a most attractive manner. Unfortunately, this is not enough.
That’s what many marketers and even ordinary users can do with the help of numerous video-creating tools.
You have to promote your posts and put them in the eye of as many people as possible.
This is where scheduling tools come into effect.
If you can post your videos when most of your niche audiences are online, you’ll have the chance to get maximum exposure.
This will significantly help you in getting higher engagement rates and generating more leads.
The best times to post vary by your region and industry. But generally, the best time to post is at 5 pm.
This time can also vary during the days of a week. For example, Sunday between 8 am, and 11 am best to post a video on YouTube.
Try to use scheduling tools like Crowdfire and CoSchedule to schedule your videos and get the highest engagement rates.
15 – Analyse your performance
Even if you do all the mentioned, you can’t be sure about the outcome.
Remember that you have to constantly analyse your performance to figure out if you’re successful.
Using analytics tools allows you to know your weaknesses and strengths.
Try to pay attention to the insightful data derived from these tools to find the videos that are not performing well.
This way, you can optimise your performance in the long run and reach many subscribers on the platform.
Using UTM links along with other analytics tools can also help you in this regard.
UTM links allow you to track the traffic of your sites for all campaigns and advertisements.
For example, you can find out how much your website’s traffic comes from your YouTube channel.
Nowadays, video marketing on YouTube is the best marketing platform globally and can significantly boost your business.
If you do all the above tips, you’ll probably face minor problems in gaining a massive following platform.
Remember that having a concrete strategy and sticking to it help you reach success in video marketing on YouTube because nothing is as important as a consistent social media appearance.
Author Bio: Tom Siani is the content manager of Blog Waves with more than five years of experience in this digital industry. He has written many articles about social media marketing, brand marketing, blogging, search visibility, etc. He is also collaborating with some well-known brands to generate traffic, create sales funnels, and increase online sales.