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Tunica magazine calls on over 50 collaborators for its biggest and most experimental issue yet


With an aim to break down the traditional structure of a magazine, the latest issue of Tunica is replete with experimental and interchangeable design. Ringing good riddance to the grid system, Tunica, the New York-based studio behind the publication, instead makes an “artwork of each spread, so the whole magazine becomes an art object in itself.”

“We focused on the graphic and visual approach, rather than prioritising legibility – making experimentation the objective of the issue,” says creative director Jose C. Garcia, working alongside art director Mauro Bonillo. This is the result of a hefty collaboration of over 50 contributors for the seventh edition, which includes various freelance designers and studios working across different spreads. Themed on “Extended Fantasy”, the issue features work from multi-faceted designer Virgil Abloh, fictional virtual influencer Lil Miquela, actress Paz de la Huerta, fashion designer Sánchez-Kane, artist Marguerite Humeau, actor Eric Wareheim, fashion designer Weslah, design studio Guccimaze, Jugocenia and rapper Bali Baby. “Our creative team curated the content and the collaborators in order to create an empathic aesthetic vision.”

This approach is a huge contrast to its predecessors, where the design and art direction of past issues were in the hands of a single person or studio. For example, in 2017 we wrote about Córdova Canillas’ commission to design issue six, with other past art directors including the likes of Julia, Folch Studio, Bureau Borsche and Studio Lin. “The magazine’s creative process needed a fresh twist,” Jose tells It’s Nice That. “So instead of having just one studio with a closed visual identity for the whole issue, we wanted to invoke more people under Tunica’s creative direction and give them enough freedom to make something personal and different.”





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